Silent Photoplay Forum

Here are some more from Black Cat Hosiery. It seems like it was pretty popular. I wonder why they're no longer around?

Ah, if only they wrote poetry for ads nowadays. On second thought, I'm not sure I'd want to read what kind of poetry would be written now.

Kitty wrote: ↑

Sat Jun 23, 2018 9:44 am

It seems like it was pretty popular. I wonder why they're no longer around?

Maybe the company failed to keep up with newer materials like elastic, nylon, etc.

I noticed they advertised "Mercerized" products, whatever that means. That seems to be a term you see only in older ads.

Thanks for forcing me to learn something new!

mercerized:
treat (cotton fabric or thread) under tension with caustic alkali to increase its strength and give it a shiny, silky appearance.

Well, I just learned something, too. I don’t think they do that anymore, do they? I’ve not seen that in any modern-day ads. Or maybe they still actually have that kind of cloth, but just don’t use the term. Anyway, it sounds cool.

"Are you a cheese fancier?"

If this were 1893, I'd send for a jar.

Kalem advertisement for Alice Joyce. April 1913.

Here's another update on Cleo Ridgely's progress on her ride across America!

LOVE that portrait of Alice Joyce. I'd have ordered one.

donnie wrote: ↑

Sun Oct 21, 2018 5:50 pm

LOVE that portrait of Alice Joyce. I'd have ordered one.

I'd have ordered ALL those photos advertised. So so cool.