Advertising Mascots

[donnie]

And here's Mrs. Drop.

[Kitty]

funny how there had to be a Mr and Mrs for many brands.... And sometimes a full family with children and everything!

[donnie]

And here's Mr. Drop in the flesh, so to speak.

I want this. (Well, maybe in a smaller size. )

[Kitty]

Just realized he's saluting.... Why?

[donnie]

He's saluting the Happy Motorists who are utilizing Esso's services.

I've seen other gas station ads from that era where the attendant is saluting the customer, though I somehow doubt that happened too often in real life. I guess they just wanted the customer to think he'd be appreciated there.

And now, how about a Mr. Drop container for...something? (Household oil? Mustard?)

[Kitty]

Wow! They really marketed him, didn't they? Did you know the company was called Esso (now Exxon) because of the original name of the company, Standard Oil? Love reading on the histories of companies!

[Mrs. Danvers]

I totally agree some products need an overhaul.

I've always loved the red flying horse.

Mobil Gas Flying Red Pegasus

Pegasus.jpg (24.43 KiB) Viewed 3701 times

Pegasus2.jpg (18.64 KiB) Viewed 3701 times

Pegasus3.jpg (21.83 KiB) Viewed 3701 times

[Kitty]

I totally agree some products need an overhaul.

I've always loved the red flying horse.

Mobil Gas Flying Red Pegasus

Pegasus.jpgPegasus2.jpgPegasus3.jpg

That second page is an interesting view of the Mobil Pegasus. I never really thought about it's being red.

[Kitty]

The Pepsi Cops! I love them! This is from 1940.

[donnie]

I like that. I wonder if they were inspired by the Keystone Cops. And look at the cool bottle label and carton.